Post by habibkhan31 on May 2, 2024 6:20:22 GMT
From websites to emails and beyond: here's what User Experience is and how to improve it Today, the basis of the design of web pages and online content must be the user experience which directly affects a company's conversions, but to which Google is also paying increasing attention, through the evaluation of elements on the pages that improve their performance. fruition. Let's see in detail what user experience is , the advantages it offers and how to apply it to e-mail marketing. User Experience: what is it and how much does it affect conversions? User Experience (UX) is an expression that encompasses a set of perceptions, reactions and emotions felt by the user who interfaces with a website, an app or any online content, through different devices. On a technical level, it encompasses all aspects of the interaction between end user and company, its services and products and focuses on aspects such as site architecture , visitor journey , desktop / mobile layouts and user flow.
of the user). Its effectiveness is based, therefore, on how easy or difficult Estonia Phone Number List it is to navigate between the user interface elements that the designers have created. On the other hand, easy use will provide the user with a pleasant experience, through which it is easier to convert, create loyalty and, consequently, beat the competition. On the contrary, a UX that is not strategically designed leads to a high abandonment rate, just think of the phenomenon of " abandoned carts " relating to e-commerce. In these cases, for example, a systematic hemorrhage of users at the checkout point could indicate that something is preventing the transaction from being completed, that the shipping information is confusing, or that the payment method is bothering the user. It also happens with email marketing : when opening rates and CTR are below average , the cause is often a confusing message structure, without attention to the user experience. Here's how to improve the User Experience of your emails We have seen what user
experience is, so it is easy to understand that its objective is to accompany the user on the navigation path, making him take the shortest and most pleasant route until his need is satisfied. But not only that: making navigation simple entails a whole series of positive consequences, such as improving brand perception and increasing leads. In particular, when doing email marketing , UX often takes a back seat, although it is quite logical that poorly designed emails, for example with content and graphic elements arranged in a confusing way, convert less. Before dedicating yourself to the email design phase, consider that there are three fundamental rules to follow: the email must be simple : insert only the contents necessary to achieve a goal; the email must be clear : create an orderly structure; the email must be honest : do not reserve surprises for the user. The hierarchy of information plays a fundamental role, since users never read an online text in full, but scan the page in search of the most important contents. If you facilitate this process, people will get to the bottom of your emails where they will find the call to action , which must be clear and precise. Use bulletproof buttons that work across all email clients, even if the user has image blocking turned on. Obviously, the layout and graphics must be studied ad hoc. Fortunately, professional marketing platforms , in addition to allowing the sending of customized automated emails, also provide attractive, functional and responsive templates and layouts .
of the user). Its effectiveness is based, therefore, on how easy or difficult Estonia Phone Number List it is to navigate between the user interface elements that the designers have created. On the other hand, easy use will provide the user with a pleasant experience, through which it is easier to convert, create loyalty and, consequently, beat the competition. On the contrary, a UX that is not strategically designed leads to a high abandonment rate, just think of the phenomenon of " abandoned carts " relating to e-commerce. In these cases, for example, a systematic hemorrhage of users at the checkout point could indicate that something is preventing the transaction from being completed, that the shipping information is confusing, or that the payment method is bothering the user. It also happens with email marketing : when opening rates and CTR are below average , the cause is often a confusing message structure, without attention to the user experience. Here's how to improve the User Experience of your emails We have seen what user
experience is, so it is easy to understand that its objective is to accompany the user on the navigation path, making him take the shortest and most pleasant route until his need is satisfied. But not only that: making navigation simple entails a whole series of positive consequences, such as improving brand perception and increasing leads. In particular, when doing email marketing , UX often takes a back seat, although it is quite logical that poorly designed emails, for example with content and graphic elements arranged in a confusing way, convert less. Before dedicating yourself to the email design phase, consider that there are three fundamental rules to follow: the email must be simple : insert only the contents necessary to achieve a goal; the email must be clear : create an orderly structure; the email must be honest : do not reserve surprises for the user. The hierarchy of information plays a fundamental role, since users never read an online text in full, but scan the page in search of the most important contents. If you facilitate this process, people will get to the bottom of your emails where they will find the call to action , which must be clear and precise. Use bulletproof buttons that work across all email clients, even if the user has image blocking turned on. Obviously, the layout and graphics must be studied ad hoc. Fortunately, professional marketing platforms , in addition to allowing the sending of customized automated emails, also provide attractive, functional and responsive templates and layouts .