|
Post by account_disabled on Mar 13, 2024 3:32:11 GMT
to a given behavior (an action carried out at time T or over a certain period of time). To illustrate how marketing automation works, we can take two examples based on the same initial condition filling out a form to receive a newsletter. In a linear scenario, the Internet user receives a welcome email, then, a few days later, their first newsletter. In a branched scenario, two different emails are planned one for individuals, the other for businesses. For each category, we again provide two separate newsletters one for contacts based in France, another for foreign contacts. So that depending on their identity, the Internet user will receive a certain message and a certain Buy Bulk SMS Service newsletter. Another example of a branched scenario sending a promotional offer based on an Internet user's purchasing history. A trigger condition can be defined so that an Internet user automatically receives an email containing a reduction on their next order when they have made X purchases or spent, in total, Y euros. All this is only possible by using a suitable tool marketing automation software or platform, connected to a CRM solution. What is marketing automation used for? Concretely, what can we do with marketing automation? Here are some answers. Learn to know your audience better Marketing automation is first of all a way of creating relationships, that is to say making contacts and integrating them into a database. In essence, it involves collecting information about Internet users, then populating a dynamic list capable of automatically segmenting new contacts, in order to subsequently apply workflows.
|
|