Post by account_disabled on Jan 11, 2024 6:14:52 GMT
Marketing 4.0 Concept This concept was created by one of the most important marketing theorists of our era: Philip Kotler . In his book " Marketing 4.0: Moving from Traditional to Digital ", this specialist reveals the details of the new era of Digital Marketing. This author affirms that Marketing .
Iis nothing more than the digital revolution of business that, unlike a few years ago, there is no option to take digital transformation or not, it is simply a survival technique. Technologies and Bank Email List consumer behavior already show that digitalization has become an obligation. This goes beyond having a fan page on carrying out email marketing campaigns ;
It requires a deep focus on the natural evolution of companies from the corporate mentality. In that sense, organizations need to understand that Digital Marketing must be aimed at: Inclusion : taking into account the culture of social inclusion and the sense of community, eliminating demographic and geographical barriers between people.