Post by sakibkhan49 on Feb 25, 2024 3:39:09 GMT
Some consumer research shows that products displayed at eye level are significantly more likely to be purchased than those displayed at foot level, since it is easier to see and pick them up effortlessly, putting them in the cart nonchalantly. For this reason, " pester power " items are placed on the lowest shelves , i.e. those over-advertised products that children see again in the supermarket and ask their parents to the point of exhaustion, influencing their purchasing habits. The child-proof height means that little consumers can see these products more easily and perhaps grab them directly to put them in the cart.
“Eye level” is therefore a highly coveted position and it is the brands with the greatest purchasing power that manage to grab this space to the detriment of others. 5. What a POP material! In marketing when we refer to POP, we are not Chinese UK Phone Number List talking about music, but the acronym for “ Point Of Purchase ”. POP material is in fact a very useful in-store communication tool for brands that want to capture attention inside the supermarket, a place where the consumer is typically bombarded by stimuli. Why is POP material effective ? Set-up costs are low and this allows you to obtain returns on investment that are far higher than the expenses incurred; If placed in the right position, it hits the consumer precisely in the so-called " moment of truth ", i.e.
the moment in which he is about to decide whether or not to buy something in front of the shelf; It generates a strong visual impact , which acts on impulse purchasing. In particular, here are the main types of POP material you can come across while shopping: Crowner : these are hardbacks that frame the product and communicate it through their very structure. The term derives from the English crown which means crown , as this type of material is placed at a certain height so that it can be visible even from a distance; Totems : they usually do not contain a product but information material; The sun : they consist of actual scenographic displays that represent the brand; Roll-up : these are banners positioned directly on the ground and can be rolled up.
“Eye level” is therefore a highly coveted position and it is the brands with the greatest purchasing power that manage to grab this space to the detriment of others. 5. What a POP material! In marketing when we refer to POP, we are not Chinese UK Phone Number List talking about music, but the acronym for “ Point Of Purchase ”. POP material is in fact a very useful in-store communication tool for brands that want to capture attention inside the supermarket, a place where the consumer is typically bombarded by stimuli. Why is POP material effective ? Set-up costs are low and this allows you to obtain returns on investment that are far higher than the expenses incurred; If placed in the right position, it hits the consumer precisely in the so-called " moment of truth ", i.e.
the moment in which he is about to decide whether or not to buy something in front of the shelf; It generates a strong visual impact , which acts on impulse purchasing. In particular, here are the main types of POP material you can come across while shopping: Crowner : these are hardbacks that frame the product and communicate it through their very structure. The term derives from the English crown which means crown , as this type of material is placed at a certain height so that it can be visible even from a distance; Totems : they usually do not contain a product but information material; The sun : they consist of actual scenographic displays that represent the brand; Roll-up : these are banners positioned directly on the ground and can be rolled up.